HONG LEONG BANK HOSTS HIP PARTY FOR MTV CROWD

Kuala Lumpur, 3 February 2007 - Hong Leong Bank (HLB) hosted a party this evening at Zouk, Kuala Lumpur's most happening club, introducing the MTV Credit Card - a cool and hip credit card that connects cardholders to an unrivalled MTV-branded lifestyle experience with exclusive privileges and benefits. Tonight, 3 lucky winners will get a free trip to attend MTV Awards shows abroad.

Young, hip, savvy and music oriented best describes the specially invited guests who epitomize the MTV passion for life culture - a lifestyle that revolves around music, fashion, food, travel and entertainment. In true MTV fashion, the outdoor carnival party at the Courtyard was event packed with carnival dance show, VJ photo and autograph sessions, along with performances by a stilt walker, fire eater, and caricature artist antics.

HLB promises exclusive privileges such as fly through queues at some of the best clubs, priority entries, free covers and drinks discounts, making it the obvious choice of a 'must-have' cool and hip credit card for young adults. As HLB is the ONLY Bank in Malaysia to issue the MTV credit card that promises unrivalled MTV-branded experience, many signed up on the spot, convinced of the real value and benefits that are exclusive to the MTV co-branded card. 20 lucky MTV cardholders will also get a free trip to attend MTV Awards shows abroad.

The MTV styled party gave cardholders a first hand experience of the exclusive benefits and lifestyles privileges offered by this exciting, new card. Meanwhile, at Zouk's Mainroom, energy levels went up several notches with Zouk's new signature themed party held every Saturday. HLB will sponsor the MASH party every first Saturday, on a bi-monthly basis. All Hong Leong Bank MTV credit cardholders will not only enjoy free admission to the MASH party night at Zouk Mainroom, but on all other days as well.

Billed as the only credit card in Malaysia that connects cardholders to an unrivalled MTV-branded lifestyle experience, the MTV Credit Card by HLB will appeal to those between 24 to 32 years old and earning in excess of RM24,000 a year. It is positioned as a cool and hip credit card for the MTV generation - confident and independent individuals who know how to enjoy living life to the fullest.

Other exclusive unrivalled privileges offered to the MTV Credit Cardholders by Hong Leong Bank are:

	Meet the stars at MTV Awards shows and events locally and abroad
	Get up-close and personal with MTV VJs
	MTV exclusive merchandise redemption
	Recognition and accessibility to special events and parties

In addition, cardholders also enjoy privilege packed benefits that come under different lifestyle categories. To name a few:-

	"MTV Clubbers" - free and priority entry to Zouk Mainroom on all days; complimentary entry for 1 guest; 1 for 1 drink at Terrace Bar plus happy hour all night long at Rum Jungle.
	"MTV Handpicks" - year round discount and up to 70% off monthly hotpicks at Tower Records
	"MTV Cravings" - 10% discount for F&B and merchandize at Coffee Bean
	"MTV Escapades" - fantastic offer at Hard Rock Bali
	"MTV Trends" - 75% off joining fee and 20% off monthly dues at Fitness First

The Hong Leong MTV Credit Card does indeed have the customer always in mind. What fits the lifestyle, surely the Hong Leong MTV credit card can deliver. Packed to the brim with benefits and privileges, the Hong Leong MTV credit card promises to be widely popular with the MTV generation and even to the young at heart.

To apply for the MTV Credit Card by Hong Leong Bank, visit one of its 186 branches nearest to you or call 1-800-38-8888. You automatically get 10 times more chances to win a free trip to attend MTV Awards shows abroad once your application is approved!

Press Release - 3/2/2007