Hong Leong Bank launches the latest 'must-have' MTV credit card that promises cool & hip exclusive privileges

Kuala Lumpur, 30 January 2007 - Hong Leong Bank (HLB) today launched its brand new MTV Credit Card - a cool and hip credit card that connects cardholders to an unrivalled MTV-branded lifestyle experience with exclusive privileges and benefits.

The privileges and benefits of the MTV Credit Card by Hong Leong Bank apply to music, fashion, food, travel and entertainment, making it a must-have credit card for emerging professional people leading a lifestyle that is consistent with the music channel's image and attitude.

"MTV is a strong global brand that appeals to young, hip professionals who are into the latest trends, be it fashion, music, dining or clubbing. Being regulars at the 'coolest' night spots, uptrend restaurants and great holiday destinations, this 'in-crowd' enjoys good fun and always being around people. This exclusive tie-up with MTV helps to revitalize the Bank's image to appeal to the younger generation," said Ms Yvonne Chia, HLB's Group Managing Director.

Today, the all-new credit card is launched with increased benefits and exclusive privileges that cater to the lifestyle needs of the emerging professional segment. The MTV Credit Card by Hong Leong Bank will appeal to those between 24 to 32 years old and earning in excess of RM24,000 a year. It is positioned as a cool and hip credit card for the MTV generation - confident and independent individuals who know how to enjoy living life to the fullest.

"Aimed at propelling cardholders closer to the MTV lifestyle, this all new credit card offers opportunities to attend MTV Awards Shows, redeem MTV merchandise as rewards and even get priority entry, free covers and drinks discounts at some of the best clubs and bars in town. And when in Singapore, Hong Leong MTV credit cardholders also get to enjoy the same MTV promotional offers in the country," added Ms Chia.

As HLB is the only Bank in Malaysia to issue the MTV co-branded credit card, the unrivalled MTV-branded experience is brought to you exclusively by the Hong Leong MTV credit card. For a start, 20 lucky MTV cardholders will get a free trip to attend MTV Awards shows abroad.

In conjunction with this launch campaign, a Launch Party will be held at Zouk Courtyard on 3 February from 8:00 pm onwards. Up for grabs are 3 free trips to attend a MTV Award show abroad. Those who sign up for a MTV credit card that night will also get FREE admission to Hong Leong MTV Mash Night Party in Zouk Mainroom from 10:00 pm

Other exclusive unrivalled privileges offered to the MTV Credit Cardholders by Hong Leong Bank are:

	Meet the stars at MTV Awards shows and events locally and abroad
	Getup-close and personal with MTV VJs
	MTV exclusive merchandise redemption
	Recognition and accessibility to special events and parties

In addition, cardholders also enjoy privilege packed benefits that come under different lifestyle categories. To name a few:-

	"MTV Clubbers" - free and priority entry to Zouk Mainroom on all days; complimentary entry for 1 guest; 1 for 1 drink at Terrace Bar plus happy hour all night long at Rum Jungle.
	"MTV Handpicks" - year round discount and up to 70% off monthly hot-picks at Tower Records
	"MTV Cravings" - 10% discount for F&B and merchandize at Coffee Bean
	"MTV Escapades" - fantastic offer at Hard Rock Bali
	"MTV Trends" - 75% off joining fee and 20% off monthly dues at Fitness First

The Hong Leong Bank MTV Credit Card does indeed have the customer always in mind. What fits the lifestyle, surely the Hong Leong Bank MTV credit card can deliver. Packed to the brim with benefits and exclusive privileges, the Hong Leong Bank MTV credit card promises to be widely popular with the MTV generation and even to the young at heart.

To apply for the MTV Credit Card by Hong Leong Bank, visit one of its 186 branches nearest to you or call 1-800-38-8888. You automatically get 10 times more chances to win a free trip to attend MTV Awards shows abroad when your application is approved!

Press Release - 30/1/2007